Product is now.
Brand is forever.

MacWell is a creative agency founded in 2006. Throughout two decades, we’ve edged our focus to science, technology and engineering. We excel at turning complexity into simple and engaging narratives for our clients.

We believe in experience and expertise. Our core team of senior talent is complemented by our global network of partners.

After a hundred launched products and a plethora of brands built, MacWell has become the weapon of choice for startups and global enterprises alike.

Two decades of branding and marketing

MacWell is a creative agency based in Helsinki and acting globally since 2006. Our focus is product marketing and brand building for technology, science and engineering clients. We are a small group of seasoned professionals with a big and ambitious network of creative specialists. We live by the motto product is now, brand is forever.

Key Creative Team

Henrik Macwell
Henrik Axlund
Creative Director

henrik@macwell.fi
Mirka Suikkanen
Lead Creative / Senior Art Director

mirka@macwell.fi
Andrew MacDonald
CEO

andrew@macwell.fi
Riina Rinkinen
Lead Creative / Senior Copywriter

riina@macwell.fi
Marc Stevenson
Executive Producer

marc.stevenson@macwell.fi
Jan Mikael Scheinin
Senior Copywriter

mick@macwell.fi
Eliel Koivu
Designer / Motion Graphics

eliel@macwell.fi

Global reach local roots

With an extensive network of partners around the globe, we always find the best team for the brief.

Let's work

together

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